Monthly Archives: March 2014

Technology Entrepreneurship Course Blog

Technology Entrepreneur Course 4-8

Lecture 4:  Business Model Testing, OAP Projects

Evidence of research:

-setup a blog, domain name (Domize or Domainr), website (low fidelity level)

Business model canvas –







Test customers.


Opportunity Assessment Projects

Identify and define market by pitching your idea to your potential customers.

Use social media, email, coworkers, friends, roommates, etc to ask about your product/service.  Post a survey through these mediums or use online surveys that are available are Wufoo, SurveyMonkey and Zoomerang.

Lecture 5:  The Founding Team

How big of team do you need?

Who to choose for your team?

  • Someone with vision and passion
  • Someone you work well with
  • Has skills
  • Startup experience
  • Creative visionary plus operations and down to earth make a good team
  • An innovator and Tech combo works best

Where to find a co-founder?

  • Co-workers
  • Angel investors
  • Networks
  • Recently cashed out investors

Lecture 6:  Creativity and improvisation

Brainstorming and creativity’

  1. Creative visionaries/lead users/ talking to customers often are a fertile source of ideas.
  2. Certain ways of organizing can lead to increased group creativity (plus sales/profits)

Purpose of creativity in startups –

  • In how many areas do you want to be doing something new?

Successful entrepreneurship = invention + inspired execution

Into to “How to hack Brainstorming” from MIT data shows that the most successful ideas came from the following categories and percentages:

  •  3.41% in school discussion w/students
  • 41% in industry – co workers, etc.
  • 21.54% in social discussions
  • others

Discussion on Lead users vs. non Lead users:  Lead users/product users = $146m; internal brainstorming = $18m.  Lead users have better sales, ideas novelty of ideas higher potential because they are using someone in the industry that has experience and connections.

Lecture 7:  Brainstorming

How to Hack Brainstorming:  Characteristics of good brainstorming.

Groups were tested to see who was the most creative in what situations:  Real groups = people gathered together to brainstorm ideas.  Nominal groups = groups that used electronics to come together as a discussion and were in separate places.

Here’s the chart:

  # of ideas# of good ideasAverage OriginalityAverage Feasibility
Real GroupPersonal3232.52.9
Nominal GroupPersonal84132.42.6


  1. Capture ideas – write them down 1) Beware of the tyranny of the pen (everyone writes so no one takes charge singly. Alternatively, use audio recordings, videos, pictures, etc.
  2. Frame the problem – question contributed – not to broad not to narrow.
  3. Facilitator – separate idea creation from idea screening – possibly make it two meetings.

*Where do we need to be new?

*Where do we need to use what is already here?

Name your 15 Best and worst startup ideas:

Kayak transporter, automatic shades, product searcher, cargo cover, home decorator, calorie counter, garden planner, weather dresser, mole detector, plan for the weather, beach bag organizer, automatic hair trimmer, personal bug free space, talking plants, weather alarms, music in a pillow, hat and sunglasses combo.


Take an idea you think is the worst and advertise it as if it was the best idea ever!

My pitch:  Hat and Sunglass combo:  “Do you have when your glasses slide down your nose?  We have the solution for you! Play and work all day with the newest invention around!  Hat Sunglasses!”

Lecture 8:  Technology Lifestyle and Diffusion

How do technologies evolve over time? At what stage do you pursue business through a certain technology?

Product innovation starts high and ends low.  Process innovation starts lows and ends high.  Where they meet is where the dominant design emerges.

Cycles of  disruptive innovation – innovations start low in and move upward in an s curve but before one is complete another innovations starts low and meets where the last one was at a  plateau.

Everette Rogers 5 Factors in Adoption ( consider when adopting new inventions)

  1. Relative advantage
  2. Compatibility
  3. Complexity or simplicity
  4. Trial-ability – easy to try out
  5. Observability – by other to want to get it

Technologies developed in one industry might jump to another industry

Technology Entrepreneurship Course Blog

Technology Entrepreneur Course 1-3

Today I started a technology entrepreneur class from Stanford.  It’s an online course that allows for a school session or at your leisure time frame. The link is here for the Technology Entrepreneur class.  To see a list of the lectures and go at your own pace you can go straight  to this site.  Oh yeah, did I mention it’s free!  Thanks Stanford!!

I watched the first 3 lectures.  Here is summary of each:

Lecture 1:  Technology and Entrepreneurship Overview

This really was an overview of what the class will cover.

Question:  What big problem exists that I could solve that could have a big impact on others?

We should focus on one main idea to be able to tackle a problem and move forward in a entrepreneurial fashion.

Check out:

Suggest book:  Technology Ventures ISBN: 0077305914

Lecture 2:  Silicon Valley

Since Stanford is sitting in what is known as Silicon Valley there is a lot of cross over between Stanford students and the inventive and progressive Silicon Valley environment.  New ideas are welcomed.  Failure is looked at as a learning opportunity.  This course is set up to have business inventors from the surrounding area present ideas they have put into practice and mistake they have made.  This should allow for us as new inventors and entrepreneurs to get a head start and learn from others’ mistakes.

Lecture 3:  Nine Key Frameworks for Entrepreneurship

#1 Two Phases -Opportunity Recognition and Pursuit of Opportunity

#2  From the Textbook:  Vision – Strategy – Execution

#3  Sahlman’s Concept of Fit:  Business plan involves 1- Resources 2- Opportunity 3- People 4- a Deal.

#4  Question Every Venture… (The Monk and the Riddle): 1- Big Market? 2- Winning Strategy? 3- Excellent Team?

#5  Risk Reduction:  Team Risk, Technology Risk, Market Risk, Capital Risk.  Start with riskiest and work down the list.

#6  Crossing the Chasm – “trying it out” to “total adoption” by customers/people/world

#7  Customer Development Process – Hypothesis Testing, Experimenting.  Customer needs – Customer validation – Customer Creation – Company building.

#8 Startup Race:  1-Founding(Vision) 2-Seed Stage  3- Growth  4- Exit Stage

#9 Effectuation:  What resources to I have?  What can I do with them?  Execution – Strategy – Vision

We were asked to set up a blog to document our experience with the class.  Also to set up a business model canvas.

Check out and his article how to build a web startup.

Ramp locator

Find a boat ramp near you.

Boating season is just around the corner.   Where will you launch your boat on your next fishing trip?  How about your cruising trip or your first wakeboard session of the year?

Maybe you want to try somewhere new for your next boat launch or find a more convenient ramp!  If you’re new to the  area, you’ll want to find launching ramps close by.

Here’s a great locator:   BoatUS Ramp Locator from  It’s fast and easy to find a launching ramp  and directions too!  Just put in you city, state and zip and a map will pop up with all the ramps around you.  Click on the screen shot below or click here!

BoatUS Ramp Locator

BoatUS has a list of ramps anywhere in America!  They also offer other information and all sorts of stuff for boaters!

Happy Boating from:

Piersend Logo

Water shoes

How to find long lasting, good quality water shoes.

Your choices for water shoes are limitless so deciding what your needs are should be your first criteria.

Are you going to need a water shoe that can outlast a Navy SEAL? We got them!

Or, casual, light weight water shoes that allow you to participate in your favorite sport? We have them too.

But if you want the best fit….

Water shoes for boating, surfing
Water shoes for kayaking
Water shoes for fishing
Water shoes for heavy duty jobs (Navy SEALs quality!)
And here’s how to keep them clean and dry

Water shoes for boating and surfing:



Water shoes for kayaking:

Astral Men’s Brewer Watershoe

Water shoes for Fishing:

NRS Felt Sole Kicker Wetshoe

(These are actually waterPROOF)

NRS Boundary Shoe

Hard working watershoes: (US Navy SEALs quality)

NRS Workboot Wetshoe

OTB Abyss II Boot

30% off SALE on NRS Water Shoes!! Limited supplies!!! Click Here for Details.